Brand Identity, Packaging Design

the roster is a fragrance brand embodying what it's like to be a woman in the modern dating scene


As a start-up brand, The Roster had a vision for their brand rooted in storytelling, memories and nostalgia. The brand is inspired by boys, made for the girls that dated them. We crafted a brand identity, packaging system and collection boxes that felt editorial and irresistibly bold and confident. The result is an edgy typography system and personalized and story-driven packaging, leaving potential customers feeling a deep sense of connection to the brand.

"Working with Elby Creative was one of the best choices I made when starting my business.

Lauren is dedicated, efficient, a great listener, and never misses a deadline. Her design and branding skills are unparalleled. My problem was not knowing where to begin with brand and package design but having an end vision in mind. Lauren listened, saw my inspiration, and completely exceeded expectations at bringing it to life."