led with joy

designed with ease

We craft scroll stopping brand transformations. Designed with ease, led with joy.

Through brand identity, packaging, and web design we help visionary brand founders align with their target audience and help gain the confidence to show your brand off to the world. We're here to provide a full-service experience that will leave you saying "why didn't I do this sooner?"

To build an iconic brand, you need design that converts.

Crafting a brand that looks nice is easy. Crafting a brand infused with strategy that converts curious eyes to raving fans? That's where we come in. 

What we do

brand identity

packaging design

showit web design

print design

shopify web design

meet the founder

Hey, I'm Lauren!

A Milwaukee based designer with an adorable cat named Edwin

I am the founder of Elby Creative and also a design educator at the University of Wisconsin - Milwaukee. My passion for education has also led me to teach my own online course, Packaging Design Master. My greatest accomplishments stem from empowering both business owners and students to feel confident + at ease.

our joyful design process

It all starts with

brand strategy

Your brand identity is the core and foundation of how your business is perceived to the world. We take a strategic approach backed by hours (and hours) of research plus a one-on-one strategy session with our clients to ensure that your brand flawlessly aligns with your target audience and stands out from your competitors.

Lauren is so patient, professional, very quick to respond, extremely creative and her processes are so organized and seamless.

— Kailey Carpenter


Get 3 free packaging design lessons today.

You don’t have to work at a design firm or get a degree to learn packaging design. Our online course, Packaging Desgin Master, goes far beyond simply learning what a dieline is. We take you through our entire client process from what kind of questions to ask during a discovery call, pricing your services, sourcing and designing packaging, working with printers and SO much more. Sign up today to start learning for free.

Clients featured in:

Seriously good strategies that lead to playful, yet persuasive designs