Who says luxury has to be beige & boring? We specialize in transforming brand identities to align with your target audience and help you gain the confidence to show your brand off to the world. We're here to provide a full-service experience that will leave you saying "why didn't I do this sooner?"
Crafting a brand that looks nice is easy. Crafting a brand infused with strategy that converts curious eyes to raving fans? That's where we come in.
meet the founder
A Milwaukee based designer with an adorable cat named Edwin
I am the founder of Elby Creative and also a design educator at the University of Wisconsin - Milwaukee. My passion for education has also led me to teach my own online course, Packaging Design Master. My greatest accomplishments stem from empowering both business owners and students to feel confident + at ease.
A PEEK INTO THE PROCESS
It all starts with
Your brand identity is the core and foundation of how your business is perceived to the world. We take a strategic approach backed by hours (and hours) of research plus a one-on-one strategy session with our clients to ensure that your brand flawlessly aligns with your target audience and stands out from your competitors.
Lauren is so patient, professional, very quick to respond, extremely creative and her processes are so organized and seamless.
— Kailey Carpenter
CALLING ALL DESIGNERS
You don’t have to work at a design firm or get a degree to learn packaging design. Our online course, Packaging Desgin Master, goes far beyond simply learning what a dieline is. We take you through our entire client process from what kind of questions to ask during a discovery call, pricing your services, sourcing and designing packaging, working with printers and SO much more. Sign up today to start learning for free.