Brand Identity, Print Design, Showit Web Design

A Germantown, WI salon that empowers women to take the time they deserve for self care.


Chevelle of Belle Salon needed a new brand identity that would match the level of luxury of her new space. Our vision was to craft a brand that gave her clients feelings of empowerment, confidence, serenity and pampering. The resulting brand has feminine typography, whimsical abstract illustration, and a mark that symbolizes their tagline, "You deserve to shine." Because of our brand strategy work, Chevelle was able to create a seamless brand experience using our brand's color palette throughout her space.

Kind Words:

Elby Creative was very thorough in learning and understanding my business in order to create the most perfect branding and website for us. Lauren was extremely patient, kind and detailed in her process and worked with me on anything initially felt unsure of. I really appreciated all of the videos walking me through her creative and thinking process. You can tell she pours her heart and soul into everything she does. My brand and website are a dream come true and I am so proud to show it off!