Root + Clay

Root + Clay is a family owned, non-toxic skincare, beauty, and wellness brand. Each product is made with clean ingredients that are safe for all people and skin types. Root and Clay owner, Rachel, started making her own products after realizing how harmful traditional wellness products are for children.


Rachel came to me with an existing brand she was no longer feeling aligned with. She was working overtime on a business that didn’t have the right position for growth. Rachel needed to change her existing brand to one that was professional, clean, inviting and spoke to her ideal client. We ended up with an identity that can expand with her and gives her the confidence to sell in larger retail shops.


Branding, Packaging, Shopify Web Design and Product Photography

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