KBC Wellness is a holistic wellness community with the mission of helping their audience look and feel their best by bridging the gap between internal and external wellness. They aim to empowering their community through holistic health education and non-toxic skincare products.
Owner Kailey Carpenter was unsatisfied with her previous branding. She wanted KBC to retain its current coastal, joyful and natural feel while adding luxury and sophistication. We opted for a fresh and fun brand identity and minimalistic packaging with a floral line art detail. Muted coastal colors are reminiscent of her California coast roots and have an earthy calming feel. We wanted to ensure that her brand had room for growth, especially considering Kailey also integrates her work as a Nutritional Therapy Practitioner into her business.